Kantar Worldpanel ComTech, a consumer research group, reports that Apple’s operating system accounted for 35.7% of the U.S. smartphone market as of Sept. 30, up an impressive 14.2 percentage points from a year prior. Android, on the other hand, saw its share of the U.S. smartphone market decrease from 66.4% to 57.5% in that same time period.
Meanwhile, in the UK, Apple’s share of the market grew at a faster pace than Android, increasing from by just shy of 10 percentage points year-over-year to 28%, while Android increased by 4.8 percentage points to 58.2%.
The research firm attributes some of Apple’s gains in these countries to the burst in demand for the iPhone 5, and expects that this will only continue to work in Apple’s advantage going forward.
“While this latest data set only includes one week of iPhone 5 sales, we can see that in markets with a large number of existing Apple customers, sales have already seen a significant boost,” Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech, said in a statement.”We expect this momentum to be fully realised in the next set of results.”
Image courtesy of Flickr, BENM.AT Live Coverage; charts courtesy of Kantar Worldpanel ComTech